Friday, April 15, 2011

Mad Men :: House Industries
images by House Industries

I thought PLINC was a sound made when you dropped a quarter in a glass, but instead it is an acronym for Photo-Lettering Inc. There was a once upon a time when Madison Avenue had its romance with Murray Hill. New York Advertising Agencies had in mind how to make it brilliant, but the other people in the know were the lettering artists in white lab coats and behind dark rimmed glasses. Now House Industries have taken a historical interest in reviving these classic letters and making them public. Thumbs up House Industries.