Tuesday, May 29, 2012

The Letterpress Workers Project/Event :: Work

This month I was at a closing of a letterpress poster event themed “Work”. It was hosted by 9punti, a group of nine designers come together to explore the art of letterpress. The event was staged at Archivio Giovanni Sachhi, a living museum where fantastic wooden models are archived made by Giovanni Sachhi for famed Italian designers as Aldo Rossi and Ettore Sottsass.

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Giovanni Sacchi workshop & wooden model for Campari
I had the opportunity to contribute a poster to "The Letterpress Workers" event along with other Italian  printers. I approached the concept of work like play. Both work and play entail rules to follow and objectives to obtain. My inspiration was Flemish Renaissance painter, Pieter Bruegel’s "Young Folk at Play”. The imagination of young people at play borders the seriousness of work, but the key is the sense of passion and joy revealed in the act of play. My paper choice was packing paper to connote the functional and durable.
IT: Concetto: Lettering per interpretare il Lavoro come Gioco. Ci sono delle regole ed obiettivi. Il lavoro visto in termine di gioco, lavora sodo attraverso l’immaginazione per creare soluzioni creative per raggiungere l’obiettivo.
Scelta di Carte: Carta di imballaggio per connotare il funzionale e durevole

More photos on my Flickr page

Hard Work at Play, Play Hard at Work, Work Hard at Play
My contribution along with Italian printers "Hard Work at Play, Play Hard at Work, Work Hard at Play”