Friday, March 9, 2012

A little Milk & Granola Perspective

Nothing like a little granola and milk humor to validate life’s existential questions. Droga5’s ads for Kraft MilkBite Bars asks those very important questions with this little guy named Mel (part granola/part milk). He’s discovered his artistic side, had dating dilemmas, joined a book club and confronted his parents (I’d personally like to see Mel sit down to do his taxes). Last I’ve heard he’s made his way out from the dairy section to engage in new experiences.

Great article on Adweek. You can also follow Mel on facebook-cool little morsel that he is.