Characteristics of a snail and Italy

Letterpress is not the easiest thing to catch on fire here in Italy and paradoxically it’s “new”, whereas in the States it’s “vintage". Italy with its own internal timer and tendencies, is a culture very connected to their roots. This is evident to me when I see a group of young adults still celebrate with a long meal and bingo at the end of the evening. New things come in small doses, and while in America there is so much to tap into, explore, share and a “let’s do it” attitude, Italy is conservative and reflective. It is a place of outstanding art and design where when steps are taken, they are taken at a snails pace, intentionally slow. It’s the dragging of the tail that shouldn’t be missed making strides.