Happy Maker Station :: A Creative Market Call-Out

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Happy Maker Station

Pirouette Press e Emma’s Little Bakery organizzeranno questa primavera un mercato per attività creative per esibizioni e vendita dei loro lavori. Stiamo cercando creativi di ogni genere. Pirouette Press e Emma’s Little Bakery organizzeranno questa primavera un mercato per attività creative per esibizioni e vendita dei vostri lavori. Stiamo cercando creativi di ogni genere. 

Pirouette Press and Emma's Little Bakery will host a market this spring for creatives interested in exhibiting and selling their work. We are currently looking for creatives of all sorts. 
Location Piedmont, Italy

Creatives :: Expanding Skill Sets

Looking ahead to 2013, Polaroid shot. That’s me in the middle with cousins on either side

Off to a zealous start in the New Year? There are many plans and objectives for Pirouette Press 2013, but studio time seems to share unequivocal time with learning how to better serve my business. I happen to like reading about my passion, so in the last few months I've become an avid twitter girl, in part posting, but mostly gathering up "to the minute" information on useful and inspiring content which I don’t always come across so effortlessly on other networks.

This, needless to say, takes up part of my morning. I also subscribe to newsletters on marketing, brands, case-studies, technology and the like. Much of my information gathering gets re-posted on twitter, but here are some tips to boost for the blog.

Today a focus on expanding skill sets--meaning, not getting stuck into one specific discipline, but up-skilling and learning more about the extensions of our work. We can put ourselves in the more comfortable place of dreamer or creator of things in our studio, but perhaps have no idea how to promote our projects effectively on the digital platform. Understanding how to filter and better assess what we should be putting out there is pretty important.

Terminology SEO Search Engine Optimization (tips by Google): Make your content relevant and informative --keep it friendly for the user--make the experience easy from search engine to navigating your site. Mobile is on the up-swing, make sure your search engine and traffic are visualizing correctly. Promote your product effectively on-line with the buddy system: use your blog and social networks to link.

Cross Cultural Letterpress Projects

While back in Austin for Christmas break, I made sure to visit printers along side Laura Thoms in the area. This time, I saw the likes of Bradley Hutchinson, hobbyist typecaster as well as owner of Digital Letterpress and Slugfest, a printmaking workshop/gallery owned by Margaret Simpson and Tom Druecker.

In Mr. Hutchinson’s studio, I asked to take a few pictures and was interested in a pile of papers next to stacked up ink cans. This pile turned out to be sheets from a catalog Hutchinson had printed for the rare book collection at Louisiana State University exhibition. I was then shown a sample of an English poem/book collaborative with Mexican printer Juan Pascoe--illustrated with block prints by Mexican woodblock artist Artemio Rodriguez, owner of La Mano Press.

Kudos at the boundless efforts made by printers and artists in cross cultural and academic feats.

Sheets: Rare book collection at LSU

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Letterpress self promo flyers

Collaborative Poem Project: Handset Type Woodblock print

SMILE Memo Pads

So, what makes me smile is work and play basically, like most creatives I imagine. A while back I did a limited print experimental poster with design group Novepunti for an expo at Sesto San Giovanni’s Industry Museum in Milan. The theme for the event was work. My concept played off of Bruegel’s paintings “Children’s Games” and the seriousness of play as work.

The remainder prints have been recycled into memo pads. The covers are letterpress while the band around the pads were produced with graphic software.